Bring ideas to life.

I design the conditions for great ideas - the systems, spaces, and conversations that turn ambiguous challenges into things that actually work.

Education

  • UXUI Design Boot Camp, Northwestern University , Chicago IL, 2022

  • Bachelor of Science Industrial Engineering, Northern Illinois University, DeKalb IL, 2008

  • Designed a mobile app to revolutionize educational ecosystems, enhancing interactive learning and peer collaboration through user research, ideation, and iterative design to create a user-friendly interface for mobile platforms.

  • Relevant Coursework: Interactive Design, User Experience Principles, Digital Illustration

  • UXUI Design Boot Camp, Northwestern University , Chicago IL, 2022

  • Bachelor of Science Industrial Engineering, Northern Illinois University, DeKalb IL, 2008

  • Designed a mobile app to revolutionize educational ecosystems, enhancing interactive learning and peer collaboration through user research, ideation, and iterative design to create a user-friendly interface for mobile platforms.

  • Relevant Coursework: Interactive Design, User Experience Principles, Digital Illustration

Experience

UX/UI Design, Creating Work, Chicago IL, June 2021 — Present

  • Independently conceived and launch a Resume Toolz web application, designing and building an end-to-end AI-driven experience that analyzes resume-to-job alignment, generates personalized cover letters, surfaces keyword gaps, and prepares users with role-specific talking points and interview questions.

  • Conceive and design the social dining app design project, aimed at enhancing dining experiences through social connectivity called Meal Roulette App.

  • Led the initiative on user research and usability testing, providing critical insights that shaped the app’s design direction.

  • Engaged in weekly design critiques, both giving and receiving feedback, to iteratively refine and improve the app’s UX/UI design.

Skills

  • Proficient in Figma, Adobe Creative Suite, and Framer

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Projects

  • Chicago Knife Center - Service Systems & Conversion-Focused UX Design
    Designed and optimized a high-performance website experience for a precision knife sharpening business, aligning user needs with operational workflows to drive efficient booking, customer trust, and repeat business. The solution integrates service clarity, mobile-first interactions, and business-driven UX strategies to support both commercial clients and walk-in conversions.

  • Dallas Flash Pickleball — Scalable Ecommerce Experience for a Professional Sports Franchise
    Led the end-to-end UX strategy and design for Dallas Flash, creating a responsive platform that transforms fan engagement into a revenue-generating ecommerce experience within Major League Pickleball. Architected a flexible system that evolves from brand storytelling to commerce prioritization, aligning user experience with long-term business growth.

  • A Wilder Experience — High-Intent Adventure Travel Conversion Strategy
    Designed an immersive yet structured UX that reduces decision anxiety for hesitant adventurers by clarifying trip logistics, safety, and value upfront. This approach bridges inspiration and action, improving conversion rates for high-consideration travel bookings.

  • Amigo Brand — Scalable Identity & Digital Experience System
    Developed a cohesive brand and digital framework that aligns storytelling with user journeys, enabling consistent expression across touchpoints. The system supports long-term scalability while strengthening brand recognition and user trust.


Personal qualities

  • Creative and innovative thinker with a keen eye for aesthetics.

  • Strong communicator, capable of effectively articulating design concepts.

  • Collaborative team player with a positive attitude.

  • Passionate about staying current with technology and design trends.

Interests

  • Photography, particularly product designs

  • Staying abreast of the latest trends in technology and design.

  • Painting and urban sketching while staying curious

Got an idea or project?

Let’s talk projects, collaborations, or anything design!

Got an idea or project?

Let’s talk projects, collaborations, or anything design!

Got an idea or project?

Let’s talk projects, collaborations, or anything design!

Copyright 2026 Touly Phi Designs

Copyright 2026 Touly Phi Designs

Copyright 2026 Touly Phi Designs

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